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Skiwear has recently been modernized by emerging brands and fashion designers bold enough to take on technical apparel. While the sport was once dominated by brands that have been around since the early days of the sport itself (Rossignol was founded in 1907, Bogner in 1932, Fusalp in 1952, and Moncler in 1953), skiwear has slowly become relevant in the direct-to-consumer market and heritage fashion houses alike. For decades, shopping for the best ski clothing brands meant shopping sport labels with established reputations. And it makes sense; the products require technical knowledge, extreme craftsmanship, and durability, and for a time, there wasn’t an appetite for fashion with a capital F on the ski slopes. But that was then, and this is now. Skiwear has seemingly become the new frontier for high fashion—because what is a piste, if not a snowy catwalk?—with fans of the sport eager to showcase their personal style. Brands, and retailers, meanwhile, have been taking notes.
Vogue’s Guide to the Best Ski Labels:
At the turn of the decade, brands like Khaite and Dior launched their own ski capsules, and last season FWRD hosted a season-long ski shop pop-up in Aspen to sell multi-brand chic gear all in one place on the ultimate mountain town’s main strip. Also last season, MyTheresa began a partnership with Moncler that culminated in a runway show in Norway. And this year, J.Crew recently announced a three-year partnership with U.S. Ski & Snowboard as its exclusive lifestyle apparel partner. The collection, which will feature knitwear, après-ski staples, and alpine accessories for men, women, and kids, is inspired by vintage ski logos and archive Olympic patches. It’s dropping in late fall 2025. All this momentum makes ski one of the most exciting new categories in fashion, with young brands eager to make their mark.
A label like Halfdays is making colorful, function-forward ski sets more approachable in price, while Slope Siren, which launched in 2022, is taking it old school with glamorous ski suits that conjure the sport’s 1980s heyday as seen in seminal films like Aspen Extreme.
Whether you prefer to shop heritage houses or new designers, the range of recent ski wear on the market suits every style. Below, a roundup of what’s new from emerging labels and timeless names to shop now.
Launched in 1972, Fulsap, short for “fuseau from the Alps” (a nod to the brand’s most-loved ski pants) first rose in popularity after Olympic ski champions wore the brand’s apparel in the big games. Founded by two tailors from Annecy who shared a deep appreciation for the sport, Fulsap has since evolved to offer both technical and high-quality, fashion-friendly skiwear.
Want to look really good zipping down Ajax? As in, evoke a Bond-girl glamour in pieces? Cordova is the brand for you. Named after the Alaskan town, the label was founded in the winter of 2016 and has since made a name for itself as the brand for second-skin ski suits and some of the best ski jackets. Styles come with belts because why not show off your waist while you’re showing off your Black Diamond skills? Don’t miss their breathable yet warming base and mid-layers either.
For fashion girls, there’s really just one ski brand: Perfect Moment. Though its “Aspen” sweaters and other cozy knits have become staples of chic chalets and ski lodges, the brand actually has a much longer history than you might assume. Perfect Moment was founded in 1984 by professional skier and filmmaker Thierry Donard, initially focusing on high-performance ski wear. Today, its signatures include star motifs, bold houndstooth checks, and merino turtlenecks emblazoned with playful, on-theme words like “Ski,” “Piste,” and “Après.” No ski wardrobe is complete without at least one piece!
Historically a skiwear favorite, Bogner has been a leader in the space for decades. The founder, Maria Bogner, set out to create best-in-class skiwear in 1957 and has been pioneering high-end slope style ever since. The brand continues to release new pieces for its Fire + Ice collection as well, from insulated jackets and pants to warming layering essentials.
Founded in 1952 in Monestier-de-Clermont, a tiny mountain village near Grenoble, Moncler had a focus on mountain sports from the beginning. Marrying a unique fashion point of view and appreciation for sport, the house took on a more identifiable style when, in 2003, Remo Ruffini joined the brand. Moncler now has over 70 years of consistency in the ski department, bringing luxury and style to the mountain, from boots to ski helmets to moisture-wicking layers and sleek outerwear.
Founded in 1989, Arc’teryx has become a trending go-to for all things gear—from hiking to mountain climbing to skiing. The brand is best known for marrying an appreciation for savvy design and technical wear—and its approach to ski gear is no different. The baby blue set (the Gore-tex ski jacket includes a powder skirt to keep snow out) is punctuated with perfectly placed zippers in contrasting colors, and the perfect duo for backcountry skiing or snowboarding. (If blue isn’t for you, the shell jackets and water-resistant pants come in other colors, too.) For extras, consider one of their ultra-popular beanies, ski socks, or gloves.
Brought to life in 2009 by Sandra Peet and Lieke van de Berg, Goldbergh approaches ski wear with a focus on fashion, trend, and practicality. Based in Amsterdam, the Dutch brand places an emphasis on craftsmanship, which can be seen in the belt details, zippers, and lined hoods on its one-pieces. If you’re going for a statement moment, don’t sleep on its puff-sleeve suit as a first-day-on-the-mountain look.
Though Jet Set was technically founded in St. Moritz in 1969, the brand ranks as a new name to know, having been fully relaunched in 2018. Though Jetset takes ski seriously, the brand’s offerings are free-spirited with leopard-printed ski suits, separates boldly patterned with flying tropical birds, or a selection of legging-style pants (you can actually ski in!) in a subtle metallic silver hue.
Founded by Karelle Golda, Ariana Ferwerda, and Kiley McKinnon (the latter being an Olympic freestyle aerial skier), Halfdays is a collection of ski clothes designed by women, for women. In addition to ensuring their pieces be well-priced, Halfday offers extended sizing and prioritizes recycled materials in its designs. The idea being that everyone should look and feel good whilst hitting the slopes. Aesthetic-wise, the pieces have everything you need and nothing you don’t; solid-colored separates that can be mixed and matched.
A Kyiv-based brand founded in 2016, Ienki Ienki is born out of a passion for sport and fashion. With a commitment to maintaining style without compromising quality, the founder, Dima Ievenko, named the brand—pronounced “yenki yenki”—as an ode to roots as a descendant of the Evenki people, one of the largest native groups from northern Siberia. Dime incorporates the northern nations’ heritage wear into her collection by way of bows and bibs. The quilted pants are a most-loved piece from this brand—a standout on the ski market right now.
Launched in October 2014 by Tove Grane and Oyvind Lauritzen, We Norwegians (which is, yes, founded by two Norwegians) offers an all-important but not often-seen component of ski-wear: baselayers. As the popularity of second-skin catsuit ski suits continues to rise, the need for body-skimming knitted base layers does too. Crafted almost entirely from wool (the label is committed to the use of natural fibers), We Norwegians offers merino wool and blended leggings, turtlenecks, and more in simple but sophisticated colorways and patterns–a stripe here, a chevron there. And even if you don’t ski, pieces can be worn like knitwear.
Fans of Ssense, Chopova Lowena, and tie-dyed cashmere—you know, the cool crowd—now have a brand crafting skiwear to outfit them on the slopes. Meet Aztech Mountain, a New York and Aspen-based brand founded by David Roth and Heifara Rutgers in 2013. The offerings of high-performance ski jackets feature hints of streetwear with fresh patterns.
Though Canadian cold-weather outfitter Mackage is not a new label (it was founded in Montreal in 1999) the brand has recently amped up its ski offerings (and debuted snow-friendly footwear in 2020). For ski suits that will really and truly keep you warm (no jacket required!) and belted puffers trimmed with shearling, Mackage is quickly becoming a go-to brand for the ski set. The look is slick and unfussy and subtly sporty.
Gucci is back at it with a capsule collection of skiwear—consider it an assortment or the ski bunny who has everything (see: the monogrammed all-over goggles). There are base layers knitted with the double G logos and quilted faux fur mittens. Per the Italian house, it’s “a selection of pieces envisioned for mountain leisure and beyond.”
Vuarnet launched its recent collection specifically to suit extreme cold and provide protection. The brand, which was founded in 1957 out of the French Alps, has been leading skiwear—specifically, mountain eyewear, for decades. Now, its new collection of apparel sets the tone for a sport-forward season.
Since releasing a skiwear line in 2016, Fendi has specialized in both slope and après-ski wear. Bringing its quintessential monogram print to the mountains, the house’s style is true to itself in the form of ski suits and women’s jackets made for movement.
Released this month, Balenciaga’s first-ever ski wear collection is equally technical and fashion-forward. The line of ready-to-wear, equipment, gear, and accessories reflect the house’s signature style (think all-black, hints of red, and futuristic silhouettes). The parkas and cargo pants are made from membrane-bonded ripstop with integrated snow skirts, ensuring you stay warm and at ease on the mountain—while being the most on-trend skier, too.
Marked with the brand’s signature red logo, the brand began selling ski wear in the 1990s with puffers and ski suits. Today, the heritage house carries on its mountain legacy with technical wear that looks stylish on and off the slopes.
Louis Vuitton released a new, combined men’s and women’s ski collection to welcome the new season. Including ready-to-wear and proper ski wear, the new line offers technical trousers, half-zip ski sweaters, an array of puffers, and more pieces adorned with the brand’s LV Flocon logo. While this is by no means the brand’s first foray into ski, the new collection adopts a modern sport appeal with a clean color palette and smart silhouettes.
Alps and Meters launched with menswear and a limited collection in 2014, inspired by the discovery of a particularly great vintage knit at a shop in Åre, Sweden. The brand soon parlayed its interest in melding traditional Alps-inspired wares with technical performance in mind for women as well. Its use of color and graphic prints lends a playful vibe to skiwear while maintaining absolute warmth and ease in movement.
Inspired by the glamour of skiing in the ’70s and ’80s, Slope Siren suits are created to make a statement on the mountain. Launched by Alex Goldney in 2022, it’s a luxury women’s skiwear brand that aims to meld nostalgic fashion with performance. The collection features Western-inspired ski suits that look just as good on the chairlift as the do fireside for après.
FP Movement is Free People’s activewear brand launched under Free People in 2012. It specializes in athleisure and performance gear, bringing the same youthful, vibrant energy to sport and fitness that it does to everyday style. The label is particularly adept at bringing cool, interesting color to the mountain and beyond.
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