“On the way to launch these babies,” Sofia Richie Grainge captioned a recent Instagram post—one hand resting on her growing bump, the other clutching a coffee. Now four and a half months pregnant with her second child, the influencer-turned-designer was en route to Sotheby’s Beverly Hills to debut SRG, her long-anticipated ready-to-wear line under the Revolve and FWRD umbrella.
The collection—over fifty refined pieces strong—was a study in effortless sophistication: structured ponchos, pencil skirts in supple suede, and trenches finished with built-in scarves. The venue reflected the same aesthetic, transformed from an auction house into a monochrome dreamscape of deep burgundy drapery, plush carpeting, and softly lit displays.
Grainge, mocktail in hand, greeted friends and well-wishers throughout the evening, frequently pausing to share a smile with her husband, Elliot Grainge, before catching up with Vogue.
“Why am I always pregnant?” she laughed, recalling the last time we met—at a beauty event she hosted in Santa Monica. “Anyway.” The designer went on to explain that SRG had been years in the making, long before her viral wedding cemented her as the face of quiet luxury. “It honestly started with my stylist, Liat Baruch—she’s a huge influence on my personal style.”
For the launch, Grainge chose a silk, speckled bomber and crisp black trousers of her own design. “I wanted timeless, elegant pieces that make you feel good,” she said. “Elegant, but fun and young. I feel like people can get confused about how those ideas fit together—but they do.”
As the night unfolded, live models showcased key looks from the line while guests sipped, snacked, and mingled. When it was time to leave, attendees departed with engraved Jo Malone candles—a perfectly understated memento from an evening that, much like SRG itself, captured Sofia Richie Grainge’s signature balance of polish and ease.
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