GLP-1s also impact oral health. The medication reduces saliva production, which contributes to dry mouth, cavities, gum disease, bad breath and enamel erosion, coined “Ozempic mouth”. Weight loss can cause facial volume changes and alter tooth display, which is prompting a “shift towards restorative treatments” in dentistry, says Dr. Rizwan Mahmood, co-founder of dental practice Ruh Dental. “Patients favor minimal-prep veneers and composite work to fine tune the smile with changing facial structures.” Hygiene appointments are also increasing from one to four times a year among GLP-1 patients to monitor oral hygiene.
GLP-1s can also change how patients perceive scent. “Some GLP-1 patients report a heightened sensitivity to smell, while others are put off by scents,” says Ayesha Bashir, pharmacist at online pharmacy Chemist4U. Nina Simona Briazu, CEO of fragrance house Torti, says some GLP-1 users gravitate to sweet or lactonic profiles, such as vanilla, dry sugar, jasmine, fig nectar and tonka. Anya Pavlenko, fragrance developer at beauty company Oriflame, forecasts gourmand scents will remain “the dominant trend until 2027”.
Briazu foresees a rise in hyper-personalized scents, “neuro-comfort” fragrance profiles that are gentler on the senses, new placement techniques (the lower body instead of pulse points), and application methods, such as micro-layering fragrance with light gourmand body creams. Torti is also developing solid fragrances and balm-style applicators with a lower projection but longer lasting scent amid the GLP-1 boom.
Finally, although GLP-1s do not directly cause nutrient deficiencies, they can reduce appetite, and therefore vitamin intake. Consequently, supplement sales are soaring. Health food retailer Holland & Barrett reports increased demand for creatine monohydrate (163%), whey protein (78%) and collagen (30%) to address nutrient deficiencies, hormonal imbalance and reduced muscle mass. Mohammed Enayat, longevity doctor and founder of longevity clinic Hum2n, notes increased appetite for liquid and powder forms, as well as stacked blends that combine protein, collagen and electrolytes, which are better tolerated in nauseous GLP-1 users.
As long as GLP-1 innovations continue to advance, so will the beauty industry. In the words of Beverly Hills board-certified plastic surgeon Roy Kim: “Ozempic isn’t just reshaping faces — it’s reshaping the future of beauty.”
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