How Confident Is the US Consumer Going Into the Holidays?
Ultimately, to capture consumers’ constrained spend, brands need to invest in storytelling that reinforces worth, Lindquist says. “That means highlighting craftsmanship, longevity or ingredient quality rather than relying solely on discounts.”Bright spotsBeauty is a likely bright spot this season. Saunders says the category is slightly more insulated from the crunch, as at least some beauty purchases are seen...






















