Hailey Bieber has worked with Priscilla Valles since she was a teenager. “She has always taken such good care of my hair and cared about my hair health,” Bieber tells Vogue of the celebrity extensionist, who is launching her hair line, Perlino (named after her beloved horse), today. “She is the most meticulous and seamless when it comes to extensions, and her technique and quality to me can’t be topped,” says Bieber. “Not only is she the absolute best at what she does, but she is also the kindest, most sincere woman who always has the most incredible attitude and energy. That’s very rare to find.” After a quarter of a century doing hair, Valles has become an if-you-know-you-know contact for creating faux hair looks sans damage.
Valles, calling from her car while on set, recalls the first time she met Bieber. “I just remember her being so beautiful and so adorable,” she says of the days when Bieber (then Baldwin) wanted to add some length to bleached hair. “What I love about Hailey is she’s just always on the super supernatural side, she has a beautiful head of hair herself, and when she went blonde, she’s like, let’s just go a little longer in little layers, and we did that.” In the years since, “I’ve been able to help her with all the trendsetting that she does. She can have a bob and then the next season wants to go just two inches longer, and we can easily do that, making it look as natural as possible.” Part of Valles’s success is in technique (she plans to launch a masterclass to share her secrets) that respects what real hair needs to keep growing with extensions in, and part of it is the ultrafine Eastern European Remy human hair she uses for near-invisible extensions.
Her top request is individual extensions, which “probably 98%” of her clients use, and she describes as “a tiny, tiny… imagine a grain of rice, and attached to that is hair.” In Valles’s mind, “every girl has a set of clip-in extensions in their drawer,” and her Perlino offerings of Hand-Tied Tape-Ins, Luxe Clip-Ins, Keratin Tips, and custom pieces will level up the market for what she calls the “elite of hair.”
When I tell her I am not that girl and mostly know extensions for their highly searched damage control queries, she’s understanding. “You can interview any single one of my clients and they will all say, oh my God, my hair has gotten better,” Valles says, noting that the maximum lifetime of a head of extensions before an update should be about 4 to 6 weeks. “My clients are usually pre-booked throughout the year—no matter where they are in the world, that’s where I go to redo them because we just don’t want to chance this timeline,” she explains. “When you leave them in too long, that’s when I see a lot of damage.”
Credit: Cody Litke
Courtesy Khloé Kardashian
Khloe Kardashian, who’s been working with Valles for “years and years,” happily vouches for her work (“I trust her implicitly”) and her “undeniable” talent. “She has a blessed gift,” says Kardashian. From the “heart and soul” she pours into clients to the “magic that is Priscilla,” Kardashian is another true believer. “Priscilla understands that hair isn’t just about beauty; it’s about confidence, identity, and feeling like your best self. For me, hair is my security blanket, but I also love exploring different styles, and Priscilla makes all my hair fantasies come true.” Valles sees Kardashian as “the most adventurous client” she works with, and that the many different looks they’ve achieved are made possible by collaboration and trust. “Where all that trust comes into play is that the integrity of my client’s hair is my number one priority,” says Valles. “So once they see there’s no damage, it’s like sky’s the limit with the different looks.” Now, Kardashian is “beyond excited that she’s launched her own extension brand.”
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